Description

Titles in the Set:

Indistractable
Hooked

Condition:BRAND NEW
Format:Hardback
ISBN: 9789123919185

Indistractable: How to Control Your Attention and Choose Your Life:

In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through.Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.

Hooked: How to Build Habit-Forming Products :

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

About the Author:

Nir Eyal is an Israeli-born American author, lecturer, and investor known for his expertise in consumer psychology, behavioral design, and technology. He wrote the bestselling books Hooked: How to Build Habit-Forming Products (2014) and Indistractable: How to Control Your Attention and Choose Your Life (2019). Eyal focuses on behavioral engineering, teaching how to build healthy habits and improve focus.

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Nir Eyal Collection 2 Books Set (Indistractable, Hooked)

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