Thisempowering and inspirational (People)memoir of struggle and perseverance offers new ways of envisioning economic equality foreveryonefrom a leading activist and fashion pioneer.

With community and sisterhood at its center,Wildflowerteaches us that against all odds, we can overcome.Rupi Kaur,New YorkTimes bestselling author ofmilk and honey

ABLOOMBERGANDHARPERS BAZAARBEST BOOK OF THE YEAR

Aurora Jamess life is a great American success storyprecisely because it looks so different from others weve seen. Scouted as a teen model, James struggled with body image and became disenchanted by the industrys objectification of women and commodification of race. After shed hit rock bottom, dropping out of high school and being arrested for street racing, she was forced to reshape her life. A slew of fashion-related jobs led James to discover the power of the runway, and she started her own business in a flea market: a sustainable fashion line showcasing traditional African designs that would become an award-winning international brand.

Already a rising star and trailblazer in fashion, she posted a revolutionary idea in the wake of George Floyds murder that challenged retailers to commit 15 percent of their shelf space to Black businesses. This became the Fifteen Percent Pledge, one of the fastest-growing social justice nonprofits. To date, more than two dozen of the worlds most recognized retailers have taken the pledge, redirecting $14 billion in annual revenue to Black and BIPOC brands.

Wildfloweris the riveting story of how Aurora James made an indelible mark on the American economic system and a rallying cry for those eager to make change.